Hey, I’m Abby

I love taking complex, messy ideas and shaping them into systems that feel clear, cohesive, and human. No matter the medium, I care just as much about how something works as how it looks

I’m especially passionate about brands that know when to flex. The strongest systems keep their core intact while adapting thoughtfully to different audiences, spaces, and moments instead of copy-pasting the same asset everywhere and calling it a day

On teams, I’m usually the person people come to when things get complicated. I genuinely love untangling messy systems, refining ideas, mentoring designers, and helping teams find clarity in the work

When I’m not designing, you’ll usually find me hanging out with my wife and friends, getting a workout in, or wandering the streets of Toronto searching for my nth coffee of the day